Add Superhero Powers To Your Business With Ebooks

Thanks to everyone who attended my very early Sunday morning session at PodCampAZ. It was great to see so many people interested in creating ebooks, and you had great questions.

I’ve posted my slides today, but because I follow the presentation philosophy of ideas vs. words on my slides, they are not all that helpful alone. I have some other ideas for how I’m going to share this content in the future, so stay tuned for more about that. In the meantime, I can provide you with some of the details that we discussed yesterday.

Ebook Fonts

I was asked what font I use for text in my ebooks. I explained that sans serif (plain) fonts are best for online while serif (letter attachments) fonts are best for print. That is all true. However, when I cracked open Microsoft Publisher this afternoon to get the name of my font, I remembered the whole process I went through to select my font. And I’m not using a sans serif font. I’m using Californian FB.

Originally, I had alternated between several san serif fonts (Tahoma and Verdana are the most common ones I use) but I didn’t like the way they looked with my titles and headline font, a stylized old-fashioned typewriter font. So I switched to try a few serif fonts. I had a few friends do a screen test for me, and they helped me to select Californian FB, which is a very light and open font compared to other serif fonts like Times New Roman.

Creative Commons

My apologies for not being better prepared to answer your questions about Creative Commons licenses in the session. I sometimes forget that the things I take for granted are new to many people. So here’s a bit more about this.

Creative Commons is a license that you can apply to your copyrighted works that allow people to use your work in ways that legally they cannot do with copyrighted materials. You keep the copyright to your ebook, but you allow people certain liberties, like the ability to distribute your work. The Creative Commons site has an interactive tool that allows you to choose which actions you will allow your ebook readers to take, and based on your choices, it places you into a specific Creative Commons license. It’s really slick. Give it a try.

David Meerman Scott

David gives out some of the smartest advice I’ve found anywhere online. A guy with a serious marketing background, he understands the shifts that traditional marketing must take to adapt to the new social media world. I’ve followed him for many years. I’ve listened to his revolutionary ideas and tried them out for myself, all with great success. That’s the best advice I can give you. Listen to what he says, give it a try, and see for yourself what happens.

The first advice I tried from David was about press releases, and he has revolutionized the way I use press releases for my business. His ebooks inspired my own ebooks. He’s written best-selling books because his blog has introduced his ideas to a lot of small businesses who have had great success like me.

More Questions?

If you attended my session and have any further questions, don’t hesitate to post them here or contact me by email.

About author:

Charlene is the information strategist behind Crow Information Design.

One Response to “Add Superhero Powers To Your Business With Ebooks”

  1. Damn I love ebooks. Thanks for spreading the word her and in your presentation. Good stuff on fonts – something I did not think about.

    I appreciate you talking about my stuff here.

    .-= David Meerman Scott´s last blog ..Online video as lead generation =-.

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