Today, I’m posting the 100th blog post here. It’s a big milestone for a new blog, and I want to take a few minutes to reflect on the journey and thank those of you who make blogging a joy.
Blog Statistics & Observations
The “From The Crow’s Nest” blog officially launched on December 1, 2008, but I started writing posts back in September. Here are a few blog statistics and observations:
- I use WordPress and I’m still using the same theme (blog.txt by Scott Allan Wallick) which I love.
- When my blog launched, you could subscribe by email and RSS. I added a Kindle subscription option recently.
- Posts are grouped into 25 categories with over 300 tags.
- The most popular category is “Twitter” with 32 posts.
- The next most popular categories are “Reflection” with 24 and “Freelance” with 19.
- There are nearly 300 comments from great readers like you.
- I use Networked Blogs to post on my business Facebook page (which didn’t exist when I started).
- My blog distributes my 4 ebooks, with a 5th ebook currently in the works.
- My blog includes Twitter landing pages for my personal (Kinchie) and business (CrowInfoDesign) accounts.
- On average, 20 people each day read my blog.
- The most popular entry page (after the main page) is The Twitter School.
- My initial writing goal was 500 word posts 3-4 times a week.
- My recent average blog post length has increased to 900 words (with many over 1,200 words), and I’m still striving to write 3-4 times a week.
I debated for a long time about starting a business blog because I wanted to make sure that I was prepared to follow through for the long term. When I’m doing a lot of writing on client projects, I lose some of the steam for my more personal writing projects like this blog. I’ve tried keeping a backlog of written posts, but that strategy hasn’t worked for me. Instead, I have about a half dozen partially written posts that I either complete or delete over time.
Finding My Voice
In the first months, I struggled to find my voice and I even wrote about that. I would reach the end of a blog post and feel like there were things left unsaid, but I couldn’t find my way to take that next step with posts. Over time, that feeling has faded, but there are still times when I feel like I’ve only scratched the surface. Thankfully, I have this blog ready to go when I’m ready to write things at the next level.
I find that my blog is the testing ground for my new ideas, and the place where I can explain things in more detail. As I interact with my clients and my community, I hear things or people ask questions or I observe ineffective behaviors that can be fixed so easily! I use my blog to address these topics.
Writing About Social Media
If you had asked me six months ago if I thought most of my posts would be about Twitter, I would never have guess that would be true. I started writing about Twitter because I was researching Twitter and thinking about the business use for Twitter to prepare to speak about Twitter at the WritersUA conference. I wrote an ebook, Twitter for Beginners, for that audience that now has been downloaded thousands of time and even translated into Chinese. That ebook also landed me a recurring spot on the Twooting podcast.
I’m still writing about Twitter, but I’m also writing about other social media outlets. I’m doing social media webinars for clients now, and consulting with small businesses to help them develop smart social media strategies. These are fun and rewarding challenges. I’ve also lined up several speaking engagements over the next months, and I have a topic in the selection process for South By Southwest (SXSW) Interactive conference next March.
When I started my blog, I expected to write more about software user assistance. My business helps companies integrate software into the workplace and my clients range from software developers, to companies purchasing custom software, to consulting companies looking to outsource part of the integration tasks. I spent a good deal of my time educating clients about user assistance options, and I thought my blog would be a perfect outlet for that information. However, I’ve yet to write a user assistance blog post. Perhaps those will appear in the next 100 posts. Of perhaps I missed the mark when I started my topic planning.
With every post, I strive to share practical information that helps businesses do something new, rework something to make it more effective, or rethink their strategy to better reach a business goal. I’ve been running my company for 15 years, and I understand the challenges, the joys, and the pains of being a small business owner. I appreciate when someone can give me a succinct overview of a new topic, and when they provide practical information that helps me solve my current challenges.
That’s what I work to provide here: a quick map of the territory from the crow’s nest perspective followed by practical guidance for taking the steps of a journey. I love hearing from readers who appreciate a blog post. And I love when people share collaborative information in the comments, sharing either their experience, a different point of view, or links to resources that are new to me. This is why I started this blog.
Thank you to everyone who has read my blog, tweeted about blog posts, commented, or emailed me with your reactions. I don’t do this in a vacuum. My interactions with you form new blog posts and help me to think about business challenges in a new way.
I can’t wait to see what our collaboration will produce in my blog over the next 100 posts!