So You Want To Be: A Copywriter

There are many people today who would love to have a career in writing. Perhaps you are one of them. In this new series, I’m going to give you an overview of various writing paths and point you to some great resources to get you started.

Copywriting is a creative use of solid writing skills.

Copywriting is a creative use of solid writing skills.

Copywriters write words to help promote businesses, organizations, and events that appear in brochures, websites, press releases, blogs, case studies, and many other locations. While some of the projects can be dry, it’s generally a creative writing path within the commercial writing or marketing communications (marcom) world.

What Copywriters Do

As a copywriter, you listen to people talk passionately about their business and capture that passion in writing. You interview people to get to the heart of their stories. You are the person who finds the compelling story hidden within the facts and daily details of the business. A great copywriter is the best friend of any business, because you present their hard work, great services, and outstanding products in a way that everyone can see their value.

To become a great copywriter, you need a combination of skills:

  • A flair for storytelling.
  • A gift for putting ideas into writing.
  • Thorough grasp of language rules and grammar.
  • The ability to listen to what is said and what is left unsaid.
  • A knack for asking good questions.
  • Ability to produce content on demand and on schedule.
  • An understanding of what is interesting to other people.
  • The ability to tell the same story from several different angles.
  • An ego that lets you take pride in your finished work without needing to get credit.

See what I mean, it’s creative work! But copywriting is built on a foundation of solid writing and interviewing skills. Flair and personality in your writing will only take you so far if you can’t compose written materials that conform to language rules.

Copywriters work in a variety of job situations. You might be employed by a business or corporation within their marketing department. Marketing agencies and website development companies hire copywriters to describe businesses and products. You can also have a career as a freelance copywriter.

Getting Started In Copywriting

Several months ago, my friend Julie Roads, the writing force behind Writing Roads, created an ebook and a writer mentoring program for aspiring copywriters. Julie is a great copywriter, and her ebook contains information based on her many years of copywriting experience. What’s most amazing is that her ebook is available for free or for a voluntary donation.

Her ebook, How To Become A Successful CopyWriter, provides you with the most useful information to start your copywriting business gleaned from her successful career. In its 42 pages, you learn how to find your niche, how to create a portfolio, how to use social media to promote your services,  and how to get started.

In addition, Julie offers a self-paced training course for copywriters. The sessions give you structured writing exercises that she reviews so you get her feedback. It also includes some telephone time with Julie. This is an outstanding opportunity to have a mentor helping you start and build your copywriting business.

Julie is a great writer and a compassionate human being. We are fortunate that she has shared her passion and experience with us in her ebook. If you are even thinking about starting a copywriting career, or if you feel your career is in a slump, look into Julie’s mentorship program. You can’t go wrong with her beside you!

Julie’s latest adventure is a new blog, Soc Media 101, that she co-writes with Ron Miller. To learn more about Julie, check out her website, her blog, or follow her on Twitter.

Your turn: Are you a copywriter with tips and resources to share? Here’s your chance to let people see what you do by commenting on this post.

About author:

Charlene is the information strategist behind Crow Information Design.

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