I’ve been a blogger since 1995, and have written a wide variety of blogs. This is the first time I’ve written a blog for my company, and it has given me some interesting challenges.
First, I understand that my blog must help me meet the business goals I set for my company. However, I’m also in the process of re-visioning my company, so a few of my business goals are sketchy and a few are shifting. In other words, I have a moving target I must hit.
Second, along with the new business goals and direction, my audience is shifting. I’m writing not only to inform my clients and potential clients, but also to engage freelance professionals who currently contribute to my projects, as well as to locate and engage new contractors.
Third, I’m still exploring my new business area, and I’m working to build mastery with new tools, new thoughts, and create new business strategies for myself and others at the same time.
So with all of this change going on, you might ask me why I picked this time to begin the company blog. (I’ve asked myself this question many times.) Despite the obvious challenges, my instincts tell me that this is the right step at the right time. When all of my analysis doesn’t give me a clear answer, I always rely on my instincts. Besides, it’s never the ideal time to start a new blog.
So why do I think you care about my struggle to find my own voice here?
I’m not sure that you do care, in fact, I’m sure that some readers don’t care. (They have already stopped reading so I feel free to talk about them.)
I’m writing this post because of my own reaction to my recent posts. As I reread the content here, what strikes me is the evidence that I’m experimenting and that I’m stretching to find my voice for this blog. It’s obvious to me. Perhaps it is obvious to you as well.
I’m writing this post because I feel that issue is the elephant in the blog, the obvious thing that everyone notices but no one talks about. If you know me in real life, you know that I do the same thing in person, even when the reaction is icy stares and pressed lips. I can’t help but say what I observe. (Hello, my name is Charlene and I’m a compulsive observer.)
I also know that some of you reading this post want to start your own company blog, or have started and abandoned a company blog. For you, I want to admit that even for an experienced blogger, a new writing venture is (almost) never easy, and that we all face these sorts of challenges. The important thing is to keep going, to keep writing, keep adjusting, keep trying new things. Eventually, with some good advice and focused effort, you (and I) will figure it out.
For those of you who don’t see my struggle, I’ll explain this. I feel like I’ve selected good topics (mostly) and I’ve laid a good foundation for discussion in each one. What I feel I’m missing is the dynamic, brilliant observation that brings the issue to a head, either with a sense of closure or with a burning question that leaves you searching your own thoughts for the answer. It’s like I’ve only written 75% of any topic, and the conclusion was truncated.
For those of you who see clearly where I am and what I struggle with, your comments and suggestions are always welcome. Please stick with me. I promise that I won’t rest until I break through to the next level in this blog.